H&M
H&M Group implements Digital IDs across their Mens Essentials Collection to embed commerce into each item, scale new business models and incentivize sustainable consumer habits.
H&M Group is implementing Digital IDs across its products to unlock new intelligence, commerce and sustainability.
Beginning with the Men’s Essentials collection, every item is embedded with a unique Digital ID that stores and records key product information. Customers can scan a QR code on their garment to learn more about their product, shop matching styles or repurchase. Customers can also return to the experience to access services to prolong the item's lifecycle including care, resale and recycling.
The Group’s vision is to expand digitization across brands and products over the coming years.
of customers who viewed a story about transparency swiped up to learn more.
of customers who viewed a story about care swiped up to learn more.
of customer who viewed a story about styling swiped up to view recommendations.
of customers who viewed a story about care and repair services swiped up to view recommendations.
*YOOX-NET-A-PORTER, 2021
Each item in the collection is embedded with a QR code that customers can scan to shop, style, repurchase and eventually resell or recycle.
