The leading online luxury and fashion retailer brings an innovative shopping experience to customers through Digital IDs across its private label collections.

YOOX-NET-A-PORTER has taken innovative strides towards circularity. Customers can scan their items QR code or NFC tag to unlock unique services such as styling advice, repair advice, and eventually, recycle and resell guidance.

Customers are offered greater visibility over where a garment has come from, including design and fabric information, and care instructions that ensure the pieces can be treasured for years to come.

"Digital IDs can unlock a world of potential for extending the lifespan of our wardrobes. This technology provides opportunity for customers to engage more deeply with their luxury and fashion products – see how they’ve been made, where they’ve come from, and eventually enable them to be more easily passed onto a new owner. We see a future where Digital IDs have played an important part in helping us to shift mindsets around longevity and circularity."
Federica Bertolani, Senior Sustainability Manager, YOOX NET-A-PORTER

Customers are showing an appetite for information


of customers who viewed a story about transparency swiped up to learn more.


of customers who viewed a story about care swiped up to learn more.


of customer who viewed a story about styling swiped up to view recommendations.


of customers who viewed a story about care and repair services swiped up to view recommendations.


Mr P.

Customers can scan QR codes on each garment's label to access unique information, content and services.

Porte & Paire

A NFC chip placed in a selection of the label’s contemporary designs reveals each shoe’s unique data.


Each item's Digital ID offers geolocalized luxury tailors for restoration services.