YOOX NET-A-PORTER
The leading online luxury and fashion retailer brings an innovative shopping experience to customers through Digital IDs across its private label collections.
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YOOX-NET-A-PORTER has taken innovative strides towards circularity. Customers can scan their items QR code or NFC tag to unlock unique services such as styling advice, repair advice, and eventually, recycle and resell guidance.
Customers are offered greater visibility over where a garment has come from, including design and fabric information, and care instructions that ensure the pieces can be treasured for years to come.
of customers who viewed a story about transparency swiped up to learn more.
of customers who viewed a story about care swiped up to learn more.
of customer who viewed a story about styling swiped up to view recommendations.
of customers who viewed a story about care and repair services swiped up to view recommendations.
*YOOX-NET-A-PORTER, 2021
Customers can scan QR codes on each garment's label to access unique information, content and services.
A NFC chip placed in a selection of the label’s contemporary designs reveals each shoe’s unique data.
