Your smartphone has already made you familiar with what’s called an “Operating System.” An operating system lets the apps to talk to the device. Now the concept of operating systems is moving beyond software and being applied to physical things. Like an Operating System, EON enables physical products to connect to other online applications and systems. This enables brands to deliver new experiences and services to their customers, well beyond the point of sale. Natasha Franck, CEO & Founder of EON, says, “the relationship between the brand and the customer ends the moment that product is sold. But it’s really just the beginning of the product life cycle and the brand experience.”