LAUNCHED
2023
Ahluwalia
Ahluwalia is stitching the narratives of her past into every garment. Through a partnership with EON and Microsoft, each garment in the Autumn/Winter 2023 is connected with a Digital ID to unlock its unique design story.
Ahluwalia’s Autumn/Winter 23 collection, Symphony, draws inspiration from the rich tapestry of art, literature, music, and culture. To bring that unique story to life, Ahluwalia partnered with EON and Microsoft to blur the boundaries between the physical and the digital, embedding Digital IDs within each garment. Through this technology, all the creativity and attention-to-detail behind each garment can live with the item forever.
Ahluwalia’s Autumn/Winter 23 collection, Symphony, draws inspiration from the rich tapestry of art, literature, music, and culture. To bring that unique story to life, Ahluwalia partnered with EON and Microsoft to blur the boundaries between the physical and the digital, embedding Digital IDs within each garment. Through this technology, all the creativity and attention-to-detail behind each garment can live with the item forever.
Ahluwalia’s Autumn Winter 23 collection, Symphony, draws inspiration from the rich tapestry of art, literature, music, and culture. To bring that unique story to life, Ahluwalia partnered with EON and Microsoft to blur the boundaries between the physical and the digital, embedding Digital IDs within each garment. Through this technology, all the creativity and attention-to-detail behind each garment can live with the item forever.
"I’ve always been interested in new technologies, how they’re shaping the fashion industry at large, and how we can use them to help grow the Ahluwalia community. Digital IDs represent the next step in the evolution of our brand, enabling us to interact with the Ahluwalia community in a new and exciting way that extends beyond the shop floor."
PRIYA AHLUWALIA
Founder + Creative Director, Ahluwalia
"I’ve always been interested in new technologies, how they’re shaping the fashion industry at large, and how we can use them to help grow the Ahluwalia community. Digital IDs represent the next step in the evolution of our brand, enabling us to interact with the Ahluwalia community in a new and exciting way that extends beyond the shop floor."
PRIYA AHLUWALIA
Founder + Creative Director, Ahluwalia
"I’ve always been interested in new technologies, how they’re shaping the fashion industry at large, and how we can use them to help grow the Ahluwalia community. Digital IDs represent the next step in the evolution of our brand, enabling us to interact with the Ahluwalia community in a new and exciting way that extends beyond the shop floor."
PRIYA AHLUWALIA
Founder + Creative Director, Ahluwalia
"I’ve always been interested in new technologies, how they’re shaping the fashion industry at large, and how we can use them to help grow the Ahluwalia community. Digital IDs represent the next step in the evolution of our brand, enabling us to interact with the Ahluwalia community in a new and exciting way that extends beyond the shop floor."
PRIYA AHLUWALIA
Founder + Creative Director, Ahluwalia
Transparency from creation to closet
Fashion, music and technology collide
With Digital IDs, Ahluwalia hopes to bring a deeper sense of connection between the brand and their customers. The narrative of each garment is woven into the fabric, with technology telling its story.
Bringing new life to pre-loved pieces
