How Fashion Can Use Digital IDs
At the Business of Fashion's Professional Summit in New York, EON Founder and CEO, Natasha Franck joins Net-a-Porter Founder, Natalie Massenet, to discuss the impact that Digital IDs will have on the fashion industry,
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![](https://cdn.prod.website-files.com/624b1de103d6a53838ea735c/655d044dc90d05350cf191bb_marc-bain.webp)
![](https://cdn.prod.website-files.com/624b1de103d6a53838ea735c/655d03bfa0b32e81e04399aa_natalie-massanet.webp)
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EON Founder and CEO, Natasha Franck, and Net-a-Porter Founder, Natalie Massenet, join BoF technology correspondent Marc Bain to discuss what giving every garment a Digital ID will do for fashion. They discuss how EON's technology works and highlight the opportunities for the fashion industry – from connecting to consumers across the full lifecycle to stewarding products through circular and sustainable lifecycles.