EON Data Management
Product data are at the core of what we do at EON. As a Software-as-a-Service, EON manages product data on behalf of our clients. EON Product Cloud primarily stores product data. The personal data processed by EON Product Cloud is minimal and is subject to organizational, technical, and contractual controls including Data Processing Agreements and Standard Contractual Clauses to ensure compliance with data privacy laws. To read more about what personal data is processed and why, click here.
ON Product Cloud is virtually schemaless and can manage product data in any format, enabling brands to transform and optimize product data to align to industry standards and custom data scopes. EON supports granular and flexible product data management at the item level, with the ability to manage thousands of attributes associated with an item's unique Digital ID, in any format (standardized, custom, and brand and product-specific). Some examples of data fields included in the EON Product Cloud include: Name, Size, Color, GTIN, SKU, Photography, Description, Size, Materials, Certifications, Manufacturing Facilities.
EON Exchange is a marketplace of partners, apps and services, available through EON Product Cloud. It enables brands to exchange permissioned data with opted-in partners to enrich and extend the capabilities of digitized products.
EON Exchange primarily exchanges product data. For client approved use cases where personal data is processed, technical, organizational, and contractual controls in place. To read more about what personal data is processed and why, click here.
Through EON Exchange:
Brands own and are the controllers for all data the brand, or the brand’s consumers through the EON Consumer Experience, share with ecosystem partners. How and which data is used is subject to usage restrictions created through contractual obligations based on detailed use cases.
Brands control where their data is shared and which fields are shared for each recipient. For example, with resale partners, brands can share only the fields required to automate the resale process.
Brands access all data generated through EON Exchange in raw form or through EON’s reporting and insights capabilities — delivering full visibility into all interactions with their Digital IDs.
EON Consumer Experience
EON Consumer Experience enables brands and retailers to create customized, value-oriented, relationship-building experiences that consumers access by scanning the items in their possession. These experiences help brands and retailers to engage with consumers in-store and in-home, with contextually relevant content that provides brands and retailers with a window into consumer behavior and the post-sale life of the products they sell. Depending on the specific objectives of the consumer experience, personal data collection and processing can vary significantly. From growing consented subscribers for email and text marketing communications to collecting product usage feedback, EON provides several options to satisfy data transfer, security, hosting, and regional storage requirements. EON Consumer Experience processes a minimal amount of personal data. To read more about what personal data is processed and why, click here.