Digital ID for Brand Protection

Protect your brand with a multi-layer authentication approach.

Reduce counterfeits and prevent fraud with multi-layer brand protection

Prevent the illegitimate sale of fakes and recover stolen revenue with robust, multi-layer brand protection solutions.

A phone tapping an NFC chip on a trench coat to access embedded services such as resale

Create trusted, secure and valuable products

Trace your products’ journeys and prevent the illegitamate sale of fakes.

Increase customer trust with authenticity certificates and product validation.

Automate product authentication for returns management, resale product processing and more.

Protect your products with high-security identifiers

Prevent fraud and verify product authenticity with high-security physical product identifiers.

Support for any identifier – from secure QR Codes and NFC chips to hidden identifiers
Block suspicious access to your customer experience with protected redirects
Verify product authenticity with Type 5 embedded chips

Increase customer trust with instant authentication

Provide customers with Digital Certificates to prove item authenticity and increase trust.

Enable customers to prove the authenticity of their item at any time
Know your customers with Digital Certificate registration and transfer
Unlock new insights and personalization opportunities by pairing customer

Prevent fraud with AI-powered intelligence

Verify ownership with receipt image recognition and validation

Prevent the sale of fakes by verifying item location, sale events and more

Receive notifications when suspicious events are recorded

Authentication partners

Enhance brand protection with access to pre-integrated authentication partners through our EON Exchange.

Authentique

Authentique protects and authenticates products using visual recognition technology.

Identiv

Identiv provides total IoT solutions including RFID and NFC across a broad spectrum of capabilities.

KORE Technologies

KORE Technologies authenticates luxury valuables through blockchain certificates and facilitates digital product ownership.

Nexgen Packaging

NexGen offers sustainable packaging, tag and label solutions for the apparel industry.

SML Group

SML Group offers technology-driven inventory management solutions including Inspire™ tags, encoding solutions and enterprise-class RFID software Clarity®.

Coach launches Coachtopia with Digital IDs powered by EON to drive lifecycle transparency, scale circular business models and support on-product authentication.

See case study

News from our world

EON and TextileGenesis join forces to offer an unrivaled level of traceability

April 23, 2024

Reduce counterfeits and prevent fraud with multi-layer brand protection

Create trusted, secure and valuable products

Trace your products’ journeys and prevent the illegitamate sale of fakes.

Increase customer trust with authenticity certificates and product validation.

Automate product authentication for returns management, resale product processing and more.

Authentication partners

Authentique

Identiv

KORE Technologies

Nexgen Packaging

SML Group

News from our world

EON and TextileGenesis join forces to offer an unrivaled level of traceability

The Digital Product Passport and the revolution of data sharing in sustainable fashion

EON Selected for CIRPASS-2 to Advance the E.U.’s Digital Product Passport

The Real Real joins EON Exchange as a Resale Partner

Authenticated Resale: Solving The $2 Trillion Counterfeit Problem For Brands

The RealReal Partners with EON to Accelerate Trusted Luxury Resale with Digital IDs

Revolutionizing the Resale Market With EON’s Digital ID Technology

EON Digital IDs Reshaping the Future of Fashion and the Planet

Why Balenciaga Music Shunned Web3 For Its New Connected Clothing

Digital Product Passports Offer More Than Just Impact and Compliance Info

EON welcomes Natalie Massenet to our board

EON launches Advisory Council for CircularID™ Protocol

EON ‘Connected’ Fashion Network, Up and Ready for Resale

With Digital IDs, Chloé plots a circular future

What will Product Passports Mean for Brands?

Unspun Launches its Most Sustainable Jeans Yet

This Technology will Radically Change Fashion

The Era of Digital Product Tags Is Nigh

SMI Fashion Taskforce launches Digital ID

HRH The Prince of Wales’ SMI Fashion Taskforce commits to Digital ID

Pivotal + Phygital: The new digital imperative with EON

Mulberry to add Digital IDs to all products by 2025

The Global Fashion Summit 2022 - Panel Recap

If products could talk: Could fashion go green?

Houdini Sportswear pioneers the first connected zipper with EON + YKK

Gabriela Hearst connects its spring collection with a digital identity

Digital passports – clothing labels’ new normal

Digital IDs: A game-changer for fashion?

The Circularity Revolution Will Be Digitized. Here’s How.

Fashion Industry Leaders at Cop28 Highlight the Need to Take Action

YOOX Net-a-Porter Group launches Digital ID to accelerate circularity

PANGAIA partners with EON to launch digital product passports

Nanushka launches Digital IDs to turn garments into assets

EON partners with Microsoft to give 400M products Digital IDs by 2025

EON announces strategic investment from SML RFID

EON announces $10 Million Series A Led by IMAGINARY

The Vogue Business 100 Innovators: Tech and Web3

Balenciaga is giving its clothes their own exclusive soundtrack

Top fashion brands introduce Digital IDs powered by EON to unlock intelligence, commerce and sustainability

The solution to fashion’s sustainability crisis may be connected clothing tags

Is Luxury Set for Resale-Ready Products?

Chloé launches ‘instant resale’ using digital IDs on Vestiaire Collective

LFW Briefing: How ChatGPT and AI are appearing on fashion week runways

How Holzweiler is preparing for the EU's Digital Product Passport legislation

Tag, You're It. How EON is Keeping Fashion Accountable.

Microsoft, Ahluwalia and EON are sharing the untold stories of garments

Chloé Takes A Revolutionary Step In Resale

Why brands say QR codes are the clothing labels of the future

Balenciaga launches new tech-enabled music merch series partnered with EON

Can Digital IDs turbocharge resale for brands? PANGAIA thinks so.

Millions of Luxury Products Now Come With Unique Digital Passports. Here’s What That Means.

Ready to unlock the potential of your products?