February 9, 2023

Is Luxury Set for Resale-Ready Products?

Chloé is set to become the first major luxury fashion brand to road-test Digital IDs that allow for easy resale via Vestiaire Collective.

Last week, EON launched EON Instant Resale – an industry first - enabling brands to create ‘resale-ready’ products. Customers can scan their garment's Digital ID and instantly resell, with listings pre-filled on the brand's preferred resale channel. Brands gain revenue, more control and actionable insights from the secondary market.

Chloé is the first luxury brand to pioneer EON Instant Resale through the Product Cloud's partnership with Vestiaire Collective. The tech offers a neat solution for many outstanding concerns with resale, allowing brands to retain control over the customer journey and authentication and benefit from sales on the secondary market.

"This is like the barcode for the circular economy. It’s really a transition from selling a product to selling an asset."


Founder + CEO, EON

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