June 7, 2021

Digital passports – clothing labels’ new normal

Product labels are going digital and unlocking a new medium for brands to share transparency information.

Clothing labels are fast becoming a distinct part of the digital brand experience.

The rise of digital product passports such as Digital ID empowers brands to deliver new experiences to their customers that can prolong the lifecycle of their garments. EON CEO & Founder Natasha Franck comments that “Connected clothing is redefining customer relationships from transactional to transformational across fashion retail.”


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