September 28, 2022

The Circularity Revolution Will Be Digitized. Here’s How.

Tackling fashion's circularity challenges through innovative new technologies

EON in partnership with Accelerating Circularity has today launched a new Industry-Aligned Action Plan for a viable, Digital ID-enabled fashion ecosystem to profitably grow circular business models. Funded by a Walmart Foundation grant, and developed in partnership with Target, Lululemon, Debrand, Lenzing, Unifi, Bank & Vogue, WM and others, the Action Plan calls on industry stakeholders to adopt a global digital standard for textile care.

“If you look at the barriers to circularity, it’s business model transformation, it’s operations, it’s policy, it’s customer behavior. And with the deployment of Digital IDs and the creation of an interoperable system of connected products, you solve for all of those.” – Natasha Franck, CEO and Founder, EON

Three years in the making, this report provides an actionable "how-to" to empower key players on how to design and deploy Digital IDs (Digital Product Passports) to operationalize and scale circularity. If implemented successfully, the action plan would connect products, their producers, new service models and recycling systems to create an intelligent, interdependent cloud-infrastructure for commerce.

Download the report at


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