EON Product Cloud

The world’s first CRM for products

All you need to trace, optimize and increase profits from your products.

Unlock end-to-end traceability and power the full lifecycle

With a unique Digital ID for each item, power all product capabilities and manage all interactions – from end-to-end traceability to seamless resale.

1.0

Capture

Capture product data from across the lifecycle and create a comprehensive Digital ID for every item.

A computer showing the Digital ID product traceability dashboard
2.0

Connect

Share transparent product information and engaging stories through your products.

An example of the Digital ID profile of a specific product
3.0

Capitalize

Extend the capabilities of your products with next-gen services and new business models.

An example of the Digital ID profile of a specific product

PRODUCT IDENTITY

Create a comprehensive Digital ID for every product

EON delivers an end-to-end API-first product data management layer for item-level data capture, transformation, validation and broadcast.

  • Generate core Digital ID profile by integrating data from existing systems such as PLM, PIM and ERP
  • Enrich Digital IDs with data from from suppliers, certifiers and material traceability partners
  • Transform and structure data in alignment with standards (e.g GS1), policies, and the needs of new business models
Fields that are used to describe the individual products using digital ID

PRODUCT TRACEABILITY

Gain item-level traceability and end-to-end visibility

Record the journey of each product through its lifecycle to unlock actionable insights and deliver on policy requirements. 

  • Record every unique lifecycle event – from supply chain to sales, resales and recycling
  • GS1 EPCIS event tracking and capture
  • Customizable metadata schemas, including products, batches, event types and more
Visualisation of the sources used to achieve product traceability using digital ID

PRODUCT IDENTITY

Unlock new customer services and next-gen capabilities

Extend your product capabilities by embedding new capabilities and services into each product - even after they have been sold.

  • Pre-built product features across authentication, digital certificate, instant resale and more
  • Access to +40 ecosystem partners including resale, repair, blockchain and digital wardrobe.
  • Integrate POS and CRM data for an comprehensive view of performance
A visualisation of the resale technology that can be used with EON

Core features

Identity Creation

Generate item-level Digital IDs with  frictionless data ingestion from your PLM or other product data system.

Identity Activation

Digitize your products in seconds with an enterprise-ready app for in-factory association and identity activation.

Track and trace

Understand the full product lifecycle with event tracking from production to sale, resale and recycle. Our event repository supports all EPCIS 2.0 event types.

Integrations & APIs

Extend the capabilities of your products with access to our ecosystem of leading retail partners and robust APIs.

Digital Link Resolver

Robust resolver technology with support for GS1 Digital Links encoded in any data carrier, direct Digital ID URLs and programmatic redirects.

Rules Engine

Run intelligence-based analysis and trigger business rules with our event-driven architecture and immutable data store.

Reporting + Analytics

Real-time and on-demand reporting offers unprecedented insights into your customers and products.

Customer experience

Connect your products to any data carrier and build dynamic geo-located customer experiences in multiple languages.

Connect your products to infinite possibilities

Policy compliance and sustainability

Real-time and on-demand reporting offers unprecedented insights into your customers and products.
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Item-level product traceability

Capture events across the entire product lifecycle – from raw material sourcing to end consumer, and beyond.
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Customer engagement and retention

Deliver dynamic, personalized experiences in real-time to engage customers, deliver transparency and build trust.
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Resale and next-gen services

Extend the capabilities of your products with our robust APIs and partner integrations.
Learn more

Brand protection

Run intelligence-based analysis and trigger business rules with our event-driven architecture and immutable data store.
Learn more
Policy compliance and sustainability
Real-time and on-demand reporting offers unprecedented insights into your customers and products.
Learn more
Item-level product traceability
Capture events across the entire product lifecycle – from raw material sourcing to end consumer, and beyond.
Learn more
Customer engagement and retention
Deliver dynamic, personalized experiences in real-time to engage customers, deliver transparency and build trust.
Learn more
Resale and next-gen services
Extend the capabilities of your products with our robust APIs and partner integrations.
Learn more
Brand protection
Run intelligence-based analysis and trigger business rules with our event-driven architecture and immutable data store.
Learn more
A visualisation of the EON Exchange that can be used with EONA visualisation of the EON Exchange that can be used with EONA visualisation of the EON Exchange that can be used with EON

Expand your product capabilities with our partner ecosystem

EON Exchange is retail's largest partner ecosystem, offering pre-built connections to a world of next-gen services and product capabilities. From traceability to instant resale, deliver innovative customer services, generate new revenue and increase trust.
EON Exchange

Ready to unlock the potential of your products?

Explore the EON Product Cloud platform.