February 11, 2020

Gabriela Hearst connects its spring collection with a digital identity

A new digital experience is accelerating the luxury brand's transparency and circularity efforts.

“One thing is for sure — [fashion] needs transparency,” says Gabriela Hearst.  Gabriela Hearst is the first fashion brand to introduce a Digital ID to all its products , as they partner with EON to connect their Spring/Summer 2020 collection. Their goal is to bring greater transparency to their customer and the industry more broadly.  Every garment in the collection features a sewn-in QR code, which can be scanned by customers to access information about the item, including the materials used, country of origin, production process, carbon footprint, and the narrative behind the design.


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