Make your products traceable, intelligent and valuable
Explore the world's
first CRM for products
Transform your business with end-to-end product traceability
Connect every item to a unique Digital ID to power all business needs and unlock new capabilities across the full lifecycle.
![ThredUp](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/653662482f51f2c63ed38cc9_thread-up.webp)
![Vestiare Collective](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/65366248bca93c89bc4da84d_vestiaire-collective.webp)
![ID Factory](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/65366248e38c758ed1764f8a_id-factory.webp)
![Digital product passport graphic](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6450f1358ef33b30ff7075d6_right-grid_right.webp)
![Digital Certificate for Products](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/653661f29ea7b7c5f9e9b948_future-wear.webp)
Digitization partner to world-leading brands
![H&M Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa68da47bec213af080_hm.webp)
![Zalando Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6450f48ac2e297537413125c_Zalando%20logo.webp)
![Target Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6450f4964664154cb203a7d9_target.webp)
![Coach Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa60a5d287f14ba69ed_coach.webp)
![Chloé Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa6b13e1f7e5da271b2_chloe.webp)
![Mulberry Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa6d4cc21ca437cf192_mulberry.webp)
![Victoria's secret logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa7961aa563389fa798_victorias.webp)
![Yoox Net-a-Porter Group Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa74084c9115cc33861_yoox.webp)
![Gabriela Hearst Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6450f4f8b844cc84bd291d6a_gh_logo%20white%201.webp)
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![Pangaia Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa78412886fbfb60702_pangaia.webp)
![The Outnet Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa738d5f06c9be0bec6_theoutnet.webp)
![Kathmandu Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa67a6809ffdc986a85_kathmandu.webp)
![Holzweiler](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa7aa8723d9f881023f_Holzweiler.webp)
![Houdini Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa79f2e77d0336294d0_houdini.webp)
![H&M Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa68da47bec213af080_hm.webp)
![Zalando Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6450f48ac2e297537413125c_Zalando%20logo.webp)
![Target Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6450f4964664154cb203a7d9_target.webp)
![Coach Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa60a5d287f14ba69ed_coach.webp)
![Chloé Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa6b13e1f7e5da271b2_chloe.webp)
![Mulberry Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa6d4cc21ca437cf192_mulberry.webp)
![Victoria's secret logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa7961aa563389fa798_victorias.webp)
![Yoox Net-a-Porter Group Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa74084c9115cc33861_yoox.webp)
![Gabriela Hearst Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6450f4f8b844cc84bd291d6a_gh_logo%20white%201.webp)
![Nanushka Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6450f5225d4bb260565f9866_Nanushka-Logo%20white%201.webp)
![Pangaia Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa78412886fbfb60702_pangaia.webp)
![The Outnet Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa738d5f06c9be0bec6_theoutnet.webp)
![Kathmandu Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa67a6809ffdc986a85_kathmandu.webp)
![Holzweiler](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa7aa8723d9f881023f_Holzweiler.webp)
![Houdini Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447afa79f2e77d0336294d0_houdini.webp)
![Product Traceability Software Retail](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/66577df81a93b841947fe852_traceability.jpg)
Unlock end-to-end product traceability and real-time insights
Trace the full lifecycle of every item from production to sale, customer use, resale and recycle. Access real-time, actionable data.
Engage and retain customers with your products
Turn your products into media channels that deliver transparent product information, authenticity, styling and services.
![Digital Product Passport Policy](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/66577d96629b629946876b2d_digital-passport.jpg)
![Digital ID sustainability image](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/66577d97197fba5915fc72a3_compliance-summary.jpg)
Comply with upcoming regulation and deliver on sustainability and ESG
Capture granular product and material data, events, certifications and more, then share with your customers and partners.
Pre-program products for efficient resale, repair and recycling
Scale resale, repair and recycling services by automating access to your product data.
![Digital ID for resale](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/66577d96d0f84211f7eb4821_resale.jpg)
![Watch authentication NFC](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/66577d96fedccd33de433b8d_brand-protection.jpg)
Protect your brand with multi-layer authentication
Prevent counterfeiting and fraud with a multi-layer approach to authentication.
Deliver richer customer experiences with Digital IDs
![Zalando Digital ID](https://cdn.prod.website-files.com/624b1de103d6a53838ea735c/654be7f92bc23b25739cd2d2_coachtopia-hero-compressed.webp)
![Zalando Digital ID](https://cdn.prod.website-files.com/624b1de103d6a53838ea735c/654be7dcfe8c26e5f7d094fa_zalando-hero-compressed.webp)
![Zalando Digital ID](https://cdn.prod.website-files.com/624b1de103d6a53838ea735c/654be77c27cff89b7ad73b86_chloe-hero-compressed.webp)
![Zalando Digital ID](https://cdn.prod.website-files.com/624b1de103d6a53838ea735c/654be6b3c133b63ed4f0e8dd_ahluwalia-hero-compressed.webp)
![Zalando Digital ID](https://cdn.prod.website-files.com/624b1de103d6a53838ea735c/654be69cbcab16246d276acc_kathmandu-hero-compressed.webp)
Press
![Forbes Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447d527e954ad1bc2187c4b_Forbes.webp)
![Vogue Business Logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447d527aa4627adeb9203fc_vogue-business.webp)
![BOF logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447d527aa2445cbc98c4ba4_bof.webp)
![Marie Claire logo](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/6447d527e07a0ae51ce79cc6_marie-claire.webp)
![](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/65311b94681221feea2148b7_dpp-cta-image%20(1).webp)
Digital Product Passport
Prepare for EU’s
upcoming regulation
![](https://cdn.prod.website-files.com/624b1de103d6a58260ea7345/64e320c7d71082aaff6a49b6_loi-agec-image.webp)