The solution to fashion’s sustainability crisis may be connected clothing tags
Most retailers only know approximately how much inventory they have in stock. Store associates manually log individual dresses or sweaters or shoes by scanning individual barcodes: a system that is prone to human error. On top of that, when they use a manual-logging system, companies have no idea what happens to goods once they leave the store. How is a garment disposed of? Does it ever get resold?
Companies like Nike, Coach and H&M are starting to use Digital ID technology to track their inventory and create new lines of business. Using data carries such as QR codes or NFC tags, retailers are able to unlock resale, recycling, rental and more to create more profitable and scalable solutions. With Digital ID, brands can more closely track their inventory, increasing the value of their products by creating efficient and automated revenue streams.
Founder + CEO, EON