What will Product Passports Mean for Brands?
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Fashion businesses are pouring investment into digital technologies, with drivers including consumer demand, authentication, and accelerating resale.
Digital product passports such as the EON Digital ID will play a critical role in building customer trust, especially in the second-hand luxury goods sector. EON’s Digital ID supports instant identification, authentication, and valuation – critical for new business models like resale, a market pinned to reach $57 billion according to the BoF.
“As resale grows, product passports will ease operational processes by offering readily available digital twins and standardized product information.” – BoF Team