Digital ID for Customer Engagement

Engage your customers with personalized, context-driven digital experiences – directly through your products.

Transform your products into a canvas for digital engagement

Create dynamic, on-product digital experiences to drive deeper customer relationships, increase trust and build loyalty.

Turn every product into a media channel

Drive sales with product storytelling, styling recommendations, easy re-orders and more.

Increase loyalty with product authentication, exclusive offers and access to post-sale services.

Acquire new customers by engaging product owners did not buy from your brand directly.

Captivate customers with storytelling, services and exclusive content

Customers can scan to access a digital product experience that drives in-store sales, product satisfaction and increase retention.

  • Share product design, craftsmanship and sustainability story
  • Upsell with virtual styling, matching items and new collection drops
  • Power after-sale services such as care and repair, resale, rental and recycling

Turn unknown product owners into lifelong customers

Acquire new customers by turning every product into a tool for lead-generation.

  • Drive retention with an ongoing connection to your customers
  • Capture product owners who did not buy from your brand directly
  • Unlock new insights and personalization opportunities by pairing unique customers with unique products

Deploy dynamic digital experiences at scale

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Create fully customizable customer experiences with your chosen CMS or using our pre-built templates.
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Dynamically populate your customer experiences with data from each product’s Digital ID (product name, material etc.) using our API.
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Adjust content and available services based on established rules such as location, product availability, legislative requirements of the region, etc.

Authentication partners

Monetize new business models, deliver new services to customers and prolong the lifespan of your products.

Authentique

Authentique protects and authenticates products using visual recognition technology.

Identiv

Identiv provides total IoT solutions including RFID and NFC across a broad spectrum of capabilities.

KORE Technologies

KORE Technologies authenticates luxury valuables through blockchain certificates and facilitates digital product ownership.

NexGen

NexGen offers sustainable packaging, tag and label solutions for the apparel industry.

SML Group

SML Group offers technology-driven inventory management solutions including Inspire™ tags, encoding solutions and enterprise-class RFID software Clarity®.

The leading online luxury and fashion retailer brings an innovative shopping experience to customers through Digital IDs across its private label collections.

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Unlock the potential of your products

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