W's One Parka
Houdini's iconic One Parka was the first product to be digitized, highlighting Houdini's commitment to circularity.
The One Parka features an NFC-enabled zipper pull, made possible by a partnership between YKK and EON.
By touching their mobile phone to YKK’s NFC-enabled zipper pull, Houdini customers can instantly access a world of experiences, services, knowledge sharing and content.
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