LAUNCHED
2020
Houdini
The progressive Swedish outdoor brand turns their products into a communications touchpoint to engage and inspire customers through use, reuse, resale and recycling, and lay the foundation for a circular lifecycle.
Houdini Sportswear took a groundbreaking step towards complete product circularity by digitizing its iconic One Parka, and committing to digitizing all garments by 2023. By simply touching their mobile phone to YKK’s NFC-enabled zipper pull, Houdini customers can instantly access a world of experiences, services, knowledge sharing and content.
Houdini Sportswear took a groundbreaking step towards complete product circularity by digitizing its iconic One Parka, and committing to digitizing all garments by 2023. By simply touching their mobile phone to YKK’s NFC-enabled zipper pull, Houdini customers can instantly access a world of experiences, services, knowledge sharing and content.
“The relationship with Houdini doesn’t end when we sell the product – it continues through use, care, reuse and next life. Connected, our products become vehicles for these continuous conversations and our support. Connecting our products, we will be able to deliver a richer customer experience and foster long term relationships with products, community and the planet.”
JESPER DANIELSSON
Head of Product, HOUDINI SPORTSWEAR
“The relationship with Houdini doesn’t end when we sell the product – it continues through use, care, reuse and next life. Connected, our products become vehicles for these continuous conversations and our support. Connecting our products, we will be able to deliver a richer customer experience and foster long term relationships with products, community and the planet.”
JESPER DANIELSSON
Head of Product, HOUDINI SPORTSWEAR
“The relationship with Houdini doesn’t end when we sell the product – it continues through use, care, reuse and next life. Connected, our products become vehicles for these continuous conversations and our support. Connecting our products, we will be able to deliver a richer customer experience and foster long term relationships with products, community and the planet.”
JESPER DANIELSSON
Head of Product, HOUDINI SPORTSWEAR
“The relationship with Houdini doesn’t end when we sell the product – it continues through use, care, reuse and next life. Connected, our products become vehicles for these continuous conversations and our support. Connecting our products, we will be able to deliver a richer customer experience and foster long term relationships with products, community and the planet.”
JESPER DANIELSSON
Head of Product, HOUDINI SPORTSWEAR
W's One Parka
