Houdini
The progressive Swedish outdoor brand turns their products into a communications touchpoint to engage and inspire customers through use, reuse, resale and recycling, and lay the foundation for a circular lifecycle.
Houdini Sportswear took a groundbreaking step towards complete product circularity by digitizing its iconic One Parka, and committing to digitizing all garments by 2023.
By simply touching their mobile phone to YKK’s NFC-enabled zipper pull, Houdini customers can instantly access a world of experiences, services, knowledge sharing and content.
of customers who viewed a story about transparency swiped up to learn more.
of customers who viewed a story about care swiped up to learn more.
of customer who viewed a story about styling swiped up to view recommendations.
of customers who viewed a story about care and repair services swiped up to view recommendations.
*YOOX-NET-A-PORTER, 2021
W's One Parka Houdini's iconic One Parka was the first product to be digitized with an NFC-enabled zipper pull, made possible by a partnership between YKK and EON.
