CASE STUDY

Hylo Athletics

Hylo Athletics introduces HYLOOP, an innovative technology platform that enables care, repair and recycling – directly through their products.

Hylo Athletics are putting more life in their products. By tapping the NFC on their products, customers are taken to Hyloop, an exclusive platform full of useful content and services to extend the lifecycle through care, repair and recycling. The aim? To help customers get more out of their products for longer. More life, less landfill.

“We want MORE LIFE in our products. Hyloop powered by EON is a service-led digital product platform; enabling care, repair and recycling at scale.”
Michael Doughty, Co-Founder + CEO, Hylo Athletics

Customers are showing an appetite for information

47%

of customers who viewed a story about transparency swiped up to learn more.

39%

of customers who viewed a story about care swiped up to learn more.

47%

of customer who viewed a story about styling swiped up to view recommendations.

44%

of customers who viewed a story about care and repair services swiped up to view recommendations.

*YOOX-NET-A-PORTER, 2021

The world doesn’t need more shoes – it needs better ones

With a Digital ID, every physical Hylo shoe is connected to a digital twin on EON Product Cloud, which stores and records critical data for next life care.

hylo RUN

Each shoe features a Digital ID in the tongue that customers can scan to access care, repair and recycling.

LegacyTech T-shirts

Customers can access services and care by tapping the NFC-enabled Hyloop logo on the back of each LegacyTech T-shirt.