Outerknown
The sustainable lifestyle brand launches ‘Second Spin’, a connected knitwear collection made from recycled materials to minimize its environmental footprint.
Circularity requires the ability to identify and manage products. Outerknown leverage EON’s Connected Product Cloud to track the life cycle of every Second Spin garment — from fibers to factories.
Now each product can be digitally identified, creating the necessary digital foundation to manage items through future resale, rental, and sharing programs, and close the loop through recycling and regeneration.
of customers who viewed a story about transparency swiped up to learn more.
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of customers who viewed a story about care and repair services swiped up to view recommendations.
*YOOX-NET-A-PORTER, 2021
Customers can scan the QR code on their item to access its journey: who made it, where it was made, its material inputs, how to care for it, and eventually, resale or recycling recommendations for next-life.
