LAUNCHED
2021
YOOX NET-A-PORTER GROUP
The leading online luxury and fashion retailer brings an innovative shopping experience to customers through Digital IDs across its private label collections.
YOOX NET-A-PORTER GROUP has taken innovative strides towards circularity. Customers can scan their items QR code or NFC tag to unlock unique services such as styling advice, repair advice, and eventually, recycle and resell guidance. Customers are offered greater visibility over where a garment has come from, including design and fabric information, and care instructions that ensure the pieces can be treasured for years to come.
"Digital IDs can unlock a world of potential for extending the lifespan of our wardrobes. This technology provides opportunity for customers to engage more deeply with their luxury and fashion products – see how they’ve been made, where they’ve come from, and eventually enable them to be more easily passed onto a new owner. We see a future where Digital IDs have played an important part in helping us to shift mindsets around longevity and circularity."
FEDERICA BERTOLANI
Sustainability Manager, YOOX Net-a-porter
"Digital IDs can unlock a world of potential for extending the lifespan of our wardrobes. This technology provides opportunity for customers to engage more deeply with their luxury and fashion products – see how they’ve been made, where they’ve come from, and eventually enable them to be more easily passed onto a new owner. We see a future where Digital IDs have played an important part in helping us to shift mindsets around longevity and circularity."
FEDERICA BERTOLANI
Sustainability Manager, YOOX Net-a-porter
"Digital IDs can unlock a world of potential for extending the lifespan of our wardrobes. This technology provides opportunity for customers to engage more deeply with their luxury and fashion products – see how they’ve been made, where they’ve come from, and eventually enable them to be more easily passed onto a new owner. We see a future where Digital IDs have played an important part in helping us to shift mindsets around longevity and circularity."
FEDERICA BERTOLANI
Sustainability Manager, YOOX Net-a-porter
"Digital IDs can unlock a world of potential for extending the lifespan of our wardrobes. This technology provides opportunity for customers to engage more deeply with their luxury and fashion products – see how they’ve been made, where they’ve come from, and eventually enable them to be more easily passed onto a new owner. We see a future where Digital IDs have played an important part in helping us to shift mindsets around longevity and circularity."
FEDERICA BERTOLANI
Sustainability Manager, YOOX Net-a-porter
The Modern Artisan
Mr P.
E.L.V DENIM X THE OUTNET
THE OUTNET’s limited edition, upcycled capsule designed by E.L.V. DENIM features Digital IDs across all items.
Each item is embedded with a QR code label to enable customer interaction.
Customers can scan to access greater information about their item’s fabrication, styling advice and care guidance.
This capsule embodies E.L.V. DENIM’s unique and innovative take on circularity, creating garments for THE OUTNET customers to cherish and love forever.
