LAUNCHED

2021

Net-a-Porter

The leading online luxury and fashion retailer brings an innovative shopping experience to customers through Digital IDs across its private label collections.

IDENTIFIER
SOLUTIONS
Care + Repair
Material Traceability
EXCHANGE PARTNERS
No items found.

YOOX-NET-A-PORTER has taken innovative strides towards circularity. Customers can scan their items QR code or NFC tag to unlock unique services such as styling advice, repair advice, and eventually, recycle and resell guidance. Customers are offered greater visibility over where a garment has come from, including design and fabric information, and care instructions that ensure the pieces can be treasured for years to come.

"Digital IDs can unlock a world of potential for extending the lifespan of our wardrobes. This technology provides opportunity for customers to engage more deeply with their luxury and fashion products – see how they’ve been made, where they’ve come from, and eventually enable them to be more easily passed onto a new owner. We see a future where Digital IDs have played an important part in helping us to shift mindsets around longevity and circularity."

FEDERICA BERTOLANI

Sustainability Manager, YOOX Net-a-porter

"Digital IDs can unlock a world of potential for extending the lifespan of our wardrobes. This technology provides opportunity for customers to engage more deeply with their luxury and fashion products – see how they’ve been made, where they’ve come from, and eventually enable them to be more easily passed onto a new owner. We see a future where Digital IDs have played an important part in helping us to shift mindsets around longevity and circularity."

FEDERICA BERTOLANI

Sustainability Manager, YOOX Net-a-porter

"Digital IDs can unlock a world of potential for extending the lifespan of our wardrobes. This technology provides opportunity for customers to engage more deeply with their luxury and fashion products – see how they’ve been made, where they’ve come from, and eventually enable them to be more easily passed onto a new owner. We see a future where Digital IDs have played an important part in helping us to shift mindsets around longevity and circularity."

FEDERICA BERTOLANI

Sustainability Manager, YOOX Net-a-porter

"Digital IDs can unlock a world of potential for extending the lifespan of our wardrobes. This technology provides opportunity for customers to engage more deeply with their luxury and fashion products – see how they’ve been made, where they’ve come from, and eventually enable them to be more easily passed onto a new owner. We see a future where Digital IDs have played an important part in helping us to shift mindsets around longevity and circularity."

FEDERICA BERTOLANI

Sustainability Manager, YOOX Net-a-porter

The Modern Artisan

In 2022, YOOX NET-A-PORTER, in collaboration with The Prince's Foundation, launched the second “The Modern Artisan” collection, a capsule of responsible ready-to-wear.
Each piece comes features a stitched-in QR code, enabling customers to scan with their smartphone.
By scanning their item, customers can access to unique product information, as well as care, repair and resale services.

Mr P.

In 2021, YOOX-NET-A-PORTER began introducing Digital IDs across its private label brands, including Mr P. Their goal was to provide customers with more transparency on how products have been designed and created, and empower better choices.
Each product features a QR code, holding and revealing its unique data – from provenance, design and product composition to expert styling tips and after-care advice.

12%

of customers scanned a product

40%
are interacting with the product’s design and materials information
38%
are interacting with styling advice
37%
with the product’s care instructions
81%
of customers say they are likely to use the Digital ID function in the future

Press

Digital ID technology: Helping make loved clothes last
Read article
Net-a-Porter is making its products traceable
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YNAP pilots digital ID tech to boost circularity
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