The elevated, contemporary brand digitizes selected sustainable pieces from its Resort collection, turning them into intelligent and lifelong digital assets.

By connecting their products on the EON Product Cloud, Nanushka ensures their customers will no longer purchase just a physical product, but also benefit from the comprehensive digital services and information that come with it.

It’s an opportunity to drive deeper, more meaningful relationships that increase the lifetime value of customer, unlock new revenue streams and accelerate sustainability efforts.

“We believe in the vision of a circular economy, and we recognize our responsibility as a brand to proactively take steps towards building a circular fashion system where products and materials are utilized at their most and where connected products enhance the user experience through an increased level of transparency. We partnered with Eon, who makes this step possible with their leading connected products technology shaping a better future of consumption and production.”
Sandra Sandor, Founder + Creative Director, Nanushka

Customers are showing an appetite for information


of customers who viewed a story about transparency swiped up to learn more.


of customers who viewed a story about care swiped up to learn more.


of customer who viewed a story about styling swiped up to view recommendations.


of customers who viewed a story about care and repair services swiped up to view recommendations.


Trixie Shirt

By scanning their garment’s QR code, Nanushka customers can access styling insights, instructions for resale, sustainability information, services for rental, peer-to-peer sharing and more.

Web & Social

Nanushka places its digital identity program at the front and center of its sustainability efforts, and provides educational resources through its online channels to aid customer understanding.