Nanushka
The elevated, contemporary brand digitizes selected sustainable pieces from its Resort collection, turning them into intelligent and lifelong digital assets.
By connecting their products on the EON Product Cloud, Nanushka ensures their customers will no longer purchase just a physical product, but also benefit from the comprehensive digital services and information that come with it.
It’s an opportunity to drive deeper, more meaningful relationships that increase the lifetime value of customer, unlock new revenue streams and accelerate sustainability efforts.
of customers who viewed a story about transparency swiped up to learn more.
of customers who viewed a story about care swiped up to learn more.
of customer who viewed a story about styling swiped up to view recommendations.
of customers who viewed a story about care and repair services swiped up to view recommendations.
*YOOX-NET-A-PORTER, 2021
By scanning their garment’s QR code, Nanushka customers can access styling insights, instructions for resale, sustainability information, services for rental, peer-to-peer sharing and more.
Nanushka places its digital identity program at the front and center of its sustainability efforts, and provides educational resources through its online channels to aid customer understanding.
