LAUNCHED
2020
Pangaia
The materials innovator is connecting clothing items with "digital passports" to accelerate greater transparency, traceability and circularity in the industry and inspire responsible consumer choices.
Designed to simulate the user experience of social media platforms, a scan of each garment's unique QR code takes the customer on a journey from the product’s origin through to its purchase, transportation and aftercare – bringing all product-specific data together in a fun and engaging way. Additionally, every PANGAIA product is pre-programmed for resale, enabling customers to scan and instantly upload to their ReWear platform – the listing is pre-filled using the item's Digital ID.
“Our new digital passports are putting personalized data around traceability and sustainability at the fingertips of our customers in a fun and interactive way, so they feel empowered to make the best possible choices. As well as helping propel us forward on our own circularity journey, we believe that product digitization is fundamental to driving industry change and accelerating an Earth Positive future – one which gives back more than it takes.”
Maria Srivastava
Chief Impact Officer, PANGAIA
“Our new digital passports are putting personalized data around traceability and sustainability at the fingertips of our customers in a fun and interactive way, so they feel empowered to make the best possible choices. As well as helping propel us forward on our own circularity journey, we believe that product digitization is fundamental to driving industry change and accelerating an Earth Positive future – one which gives back more than it takes.”
Maria Srivastava
Chief Impact Officer, PANGAIA
“Our new digital passports are putting personalized data around traceability and sustainability at the fingertips of our customers in a fun and interactive way, so they feel empowered to make the best possible choices. As well as helping propel us forward on our own circularity journey, we believe that product digitization is fundamental to driving industry change and accelerating an Earth Positive future – one which gives back more than it takes.”
Maria Srivastava
Chief Impact Officer, PANGAIA
“Our new digital passports are putting personalized data around traceability and sustainability at the fingertips of our customers in a fun and interactive way, so they feel empowered to make the best possible choices. As well as helping propel us forward on our own circularity journey, we believe that product digitization is fundamental to driving industry change and accelerating an Earth Positive future – one which gives back more than it takes.”
Maria Srivastava
Chief Impact Officer, PANGAIA
The Horizon T-Shirt
If your clothes could talk, what would they say?
Dedicated landing pages and social media content deliver educational videos and how-to messaging to customers, increasing awareness and encouraging user interaction with products.
ReWear, the first Digital Passport powered resale platform
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