PANGAIA
The materials innovator and fashion brand is connecting clothing items with "digital passports" to accelerate greater transparency, traceability and circularity in the industry and inspire responsible consumer choices.
Designed to simulate the user experience of social media platforms, a scan of each garment's unique QR code takes the customer on a journey from the product’s origin through to its purchase, transportation and aftercare – bringing all product-specific data together in a fun and engaging way.
Additionally, PANGAIA is using EON’s Circular Product Data Protocol to ensure that resale, recycling and sorting partners can access the data they need to identify and manage products from one lifecycle to the next.
of customers who viewed a story about transparency swiped up to learn more.
of customers who viewed a story about care swiped up to learn more.
of customer who viewed a story about styling swiped up to view recommendations.
of customers who viewed a story about care and repair services swiped up to view recommendations.
*YOOX-NET-A-PORTER, 2021
A branded QR code on each garment's label brings to life its unique journey.
Dedicated landing pages and social media content deliver educational videos and how-to messaging to customers, increasing awareness and encouraging user interaction with products.
