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If products could talk: Could fashion go green?

Fast Company

Over the past decade, the exponential growth of digital connectivity has radically transformed retail. The rise of e-commerce, social media, and mobile has changed how consumers connect, shop, and engage, and redefined the competitive landscape in ways once unimaginable. As we look to the next decade, digital connectivity is set to reshape retail once again as connectivity enters our physical world. EON Founder and CEO, Natasha Franck, shares how Digital IDs are transforming fashion.